In today’s date, we have seen businesses use animated videos to enhance their marketing activities. You can also create an engaging animated video to improve your brand engagement.
If your marketing team creates an explainer video, it will increase your customer loyalty. It attracts the audience’s attention and boosts your conversions.
Moreover, if your marketing team wants to achieve better results with your explainer video, you must target it to the right customer base and publish it on the right platforms.
You need to create an excellent explainer video marketing strategy to achieve your desired objectives. All you need to do is to get help from the best corporate video production companies
to enhance your video marketing.
Let’s look into this blog; we will discuss the best eight tips to create actionable explainer video marketing. These tips will help in marketing your explainer video and increase your brand awareness and conversion.
First Upload an Explainer Video on Your Website
Firstly, you should post your explainer video on your website. Visitors want to know about your company and your services or products because nobody wants to do scrolling over a text copy on a website.
Google and internet users like video content more than any other kind of content. It adds value and attractiveness to your website and gives your audience a complete understanding of your brand values. Furthermore, an explainer video increases your ranking and visibility in search engines.
YouTube has a lot of Potential
Maybe you want to avoid posting your video content to third parties. However, if you ignore YouTube, you overlook the golden opportunity to market your brand to nearly 2 billion users.
YouTube has the potential to attract your target audience; think about it. YouTube has become the second leading search engine after Google.
Think of an Attractive CTA
A powerful call-to-action button in your video can persuade your audience to complete a conversion. They do not make any desirable action that benefits your business. If you don’t include a CTA in the video, viewers will only watch the video and scroll it.
Create a marketing message with an explainer video along with a CTA on your website. It will increase the chances of getting more conversions.
Let’s suppose that audience is watching a fantastic explainer video. Viewers love how a company portrays its brand values and services or products. Once they watch the video, they see an attractive CTA that encourages them to open a particular web page.
Will they do that? There is a more probability that they will. A CTA, at the end of the video, is an effective tool to increase lead generation and increase conversions.
Send your Explainer Video to your Email Contact List
Some people perceive that email marketing is an old-school marketing approach. However, if used rightly, it has great potential to bring excellent results for the business.
If you want to take benefit from it, you can create an animated explainer video for your attractive and engaging email.
Your audience will prefer to watch an explainer video of your services or products rather than read text in the email. The explainer video will grab the attention and interest of the audience in your news.
Marketing professionals prefer to use video in the email because it plays a vital role in the campaign perform much better. A video in email can increase your clickthrough rate. It is a significant reason which convinces businesses to produce their first animated video.
Some people wrongly believe that an explainer video is a costly option. If you are looking for the explainer video cost, explainer video costs range between $4,000 and $25,000.
Social Networks are the Best Place to Promote Explainer Video
You might know about the potential of social media marketing. Social networks are the best place to post your explainer video to achieve business objectives. Users prefer to share video content instead of the text combined with images.
Combining social networks and explainer videos results equal an excellent marketing mix. It can help in promoting your brand. Moreover, you can creatively introduce your services or products with animated videos. It will increase brand awareness, so it is effective to use animated videos for advertising.
Market your Video with Blogging
Your website’s blog is the best place to start attracting the audience for your explainer video. You must have been working for years and optimizing your site with the blogs section with engaging articles. It is the best time to mix email marketing and blog marketing.
You can start posting articles where you can use video to explain the textual content visually. It is one of the best ways to promote your explainer video to an existing network of subscribers. It helps to enhance a blog with engaging content.
If you follow this approach, you can get two of your objectives fulfilled. You can promote your video and make a blog more attractive to your target customers.
Share your Explainer Video on Quora
Many entrepreneurs think influencers and leaders prefer to use Quora to attract more potential audiences. The question-answer forums are not only used to obtain important information, but people also use them to share their opinions.
Moreover, you can also link opinions with your website and video. It is one of the best ways to market your content. You must be unnoticeable on Quora; otherwise, it will flag you as a spammer.
Firstly, you must share really worthy information that doesn’t look like a marketing tactic. Quora is highly beneficial; plenty of topics allow you to pick your niche. You can participate in it and answer the questions related to your video’s topic.
Incorporate Video in your Sales Pitch
You can enhance your sales pitch by using an explainer video. We are sharing the stats revealed by Forbes. 58% of corporate executives and customers feel happy to watch a short video presentation about the company’s services or products rather than read sales representatives’ speeches.
So, enrich your sales pitches with the addition of explainer videos. It will increase the chances of converting prospects into loyal customers and grow your business.
In a Nutshell
In this digital world, we are viewing a significant increase in the trend of video marketing. Marketers use different types of videos to enhance their marketing strategy, but most businesses opt for an explainer video.
Suppose you are creating an explainer video for your business. The reason for using it is that it can help in explaining details about products or services easily. Follow these tips we provided above to enrich your marketing strategy.
If you are looking for a video animation agency that will create an innovative explainer video, you can contact BuzzFlick. BuzzFlick is one of the best video animation agencies that provide their clients with the best video creation services.
Explainer video marketing, if used rightly, can turn your prospects into loyal customers and increase your sales and revenue.
We hope this blog will help you create an exciting explainer video for your marketing plan. It will increase your customer loyalty, brand recognition, and sales.