Planning a corporate event is not for the faint of heart. While the process can be fun, it’s also a lot of work and can be quite stressful at times. It takes a lot of research, looking ahead, and attention to detail to make sure the event goes off without a hitch.
A corporate event planner has a lot of responsibility, and the pressure of a successful showing can weigh heavy. But not to worry, here we have for you six easy steps to make sure your corporate event is the talk of the town.
- Be Clear on the Purpose of the Event
Getting crystal clear on the objective of your event is going to be paramount to its success. Corporate functions come in all shapes and sizes and can include everything from a regular old celebratory party to company training to team building and more. Knowing the purpose of the event will provide a road map for you to continue the rest of your planning.
- Choose the Right Venue
Let’s face it, the right venue can make or break your entire event. You want to give your employees an experience that they won’t forget, and it starts with the setting. An ugly, outdated venue will disappoint your staff, and they’ll be talking about the function for all the wrong reasons. However, a site that pops and evokes a “wow factor” can set the tone for a great event or retreat.
- Use Your Budget Wisely
Knowing your objective is going to help you decide how to use your budget. Is this an event that requires spiffy A/V technology? Or is it something that you want to educate the employees with powerful keynote speakers? Once your purpose is clear, you’ll be able to budget accordingly.
- Have a Timeline and Stick to It
Months before the event is scheduled, you should map out a timeline that will give you milestones to hit along the way. Corporate events can sneak up on you fast, so having a timeline is going to help make sure you stay on track. Make it realistic and give yourself enough time to hit your targets.
- Have Your Swag Lined Up
If there’s one thing that employees look forward to when it comes to a company event, it’s the goody bag or swag that comes with it. You can get creative on anything from name tag ideas to flash drives. Not only does providing swag make employees happy, but it’s also a great way to market your company.
6. Promote Your Event
One of the most important but often overlooked steps of corporate event planning is promotion. It’s time to get that hype train rolling and make sure that everyone at the company has something to look forward to. You can get creative with teaser emails, and newsletters, as well as have fun pumping it up on social media.
Make Your Next Corporate Event a Success
These are just a few tips to make sure your next corporate event is a hit. There’s plenty more research to be done but this should be a good primer to get you started. Be sure to check out the rest of our informative and educational articles on all things lifestyle-related.
