Video editing can take hours depending on what you’re aiming for. The dizzy heights of Hollywood are obviously not for everyone. Most of us simply want to grow our business through social media easily and effectively. That’s why there are many free video creator tools online that can help you make videos in minutes. Learn more about what type of video template you could customize to suit your brand and style.
Top 10 Tips for Maximizing Your Video Creator
Naturally, you want to make videos that look professional and that allow your business to stand out. You want to appeal to the right audience such that they don’t ignore your video clips or your call to action. One of the main ways to do this is to tell a story because that’s how people get captivated. So, check that your story appeals to emotions before you download your video.
Working with a video editor is easy but there are a few things to bear in mind to create even more awesome videos:
1- Choose the right software for you
Before you get started with a video editor, ask yourself some questions. What do you want to achieve? Do you want to become a professional editor or do you just want to raise awareness about your brand? Perhaps you want to gain a following on social media such that people share your content?
If you’re a beginner then your best bet is to start with the free video tools that are easy to use. You can then use them to learn and slowly ramp up to the more advanced tools. Then again, you don’t actually need to because you’ll still be able to make a video that looks professional and with high quality.
2- Back everything up
This sounds obvious but most of us still cut corners. Don’t forget though that video editing can go through many iterations and even bring you back to the beginning. Suddenly, you wish you’d saved that first version.
So, copy everything at least twice, ideally in 2 separate locations, as soon as you start working.
3- Leverage keyboard shortcuts
Most video editors are relatively intuitive to use with a drag and drop feature. Nevertheless, it’s amazing how a few shortcuts can make your life easier. You can even print off the keyboard shortcut codes and place them over your own keyboard.
4- Know the “rights reserved” rules
As a video creator, it’s worth looking at how music can enhance your overall message. There’s something about audio that promotes mood and ambience. Of course, you should still make sure your content works in silent mode. Either way, don’t let copyright issues get you in trouble. Instead, maximize the library of free music stock.
5- Use jump cuts sparingly
Jump cuts are easy to implement and make you feel like you’ve mastered video editing when you’re a beginner. There are many examples online of videos that have taken this too far. The resulting online video looks so choppy that you’re almost seasick.
6- Leverage effects wisely
Similarly, don’t get over-excited about all the various features and editor effects you can add with your video creator. Yes, they’re fun but remember what message you’re trying to convey and that normally, simple works best.
7- Pay attention to the Rule of Thirds
If you work with video templates, you might notice that the frames follow the Rule of Thirds. Basically, the subject is located either along imaginary grid points or on the lines of a 3 by 3 grid. This technique makes images pleasing for the eye.
So, if you’re uploading your own content into your video editor, it’s good to check that images follow this rule. It’s easily applied and you’ll guarantee a better output.
8- Cut ruthlessly
As a video creator, filming your own clips can be a huge amount of fun. Unfortunately, this means that we can also get attached to content that others might not be so interested in. So, be ruthless in how you edit and keep checking that every frame supports your overall message and story.
9- Play with color grading
Have a play around with all the effects that your editing program provides. Color makes a big difference to the mood and overall quality of online videos. That’s why the editor options have filters and other various settings to enhance your images.
10- Make use of video speed
This one is probably more for when you feel a bit more comfortable with your editing software. After all, you don’t want to overcomplicate things. Nevertheless, slowing things down or speeding them up can add that little extra impact for your audience.
Takeaways for Using Your Video Creator Like a Professional
If you’re trying to promote your business on social media, a video editor will become your best friend. Before you get started with your first video though, make sure you know what you’re trying to achieve and how you’re going to tell a story.
Naturally, you need to balance the right amount of effects and music while making your life as easy as possible. So, use the keyboard shortcuts and back everything up at least twice. Don’t forget the Rule of Thirds and then post, post, post.