Businesses always look for opportunities to bring their brand to the next level. The best method to accomplish that is through a marketing campaign. Through ads and other outlets, you’ll be able to announce your brand’s presence on the scene and hopefully attract new clients.
However, you’ll need to figure out a strategy as a business owner. You’ve tried a few things in the past but to no avail. And when advertising in a city like Oakland, you’ll need all the help you can get. The one tactic you haven’t tried yet is billboards. It’s not that you didn’t want to; you were unsure if it could help. Well, it can, and we’ll tell you about the various advantages.
1. Increased Visibility
When it comes to advertising, it’s always better to go bigger, and that’s where billboards shine. Having billboards in Oakland will grant you access to more traffic since it’s a populated area. And to make lasting impressions, you can use billboards of various sizes.
One thing you’ll have to determine is the billboard type. There are standard and digital billboards. Most companies opt for this strategy because they’re on continuously. It’s not like the internet or TV, where people can limit their interactions.
So your company will benefit from 24/7 advertising and more impressions from interested patrons. A potential customer may look away from the billboard after viewing it. But they’ve gotten the important information, such as the company name or the service being provided.
2. Prime Locations
The best way to increase your company’s visibility is by showcasing who you are. Social media and television ads are over-saturated and will have more competitors. On the other hand, billboards don’t have that many clashes since spaces are limited.
Once you decide to use billboards for marketing, next is choosing the best location. Depending on your company, there are various places that you could advertise, such as:
- Oakland Zoo
- Burrell Field
- University of California at Berkeley
- Oakland International Airport
Each of these has plenty of foot traffic to garner interest in your billboards. Again, there are many more places to advertise. So consider which location aligns with your business interests and adapt your business strategy accordingly.
3. Exposure to Diverse Clients
Oakland is a city with rich history, and the people there come from all walks of life. As we mentioned above, there will be ample places to use billboards to build brand awareness. As a result, you’ll have exposure to different demographics.
Other advertising methods may be better for targeting specific customers. But having various billboards in Oakland will help you reach a new base of clients you never knew existed. And some of these people may need your product.
4. Cost Effective
Another advantage of using billboards for your marketing campaign is their cost-effectiveness. It’s not that billboards are cheaper than other advertising methods, but you’ll get better bang for your buck. Think about the amount of money you’ve spent on social media marketing in the past. Yes, there are plenty of social media users, but viewing ads aren’t the primary purpose of those apps; it’s entertainment.
Billboards, however, will have eyes on them consistently. So you won’t spend an excessive amount without getting solid returns. Placing it in a high-traffic area will attract plenty of interest in your business, which will, in turn, justify the cost of the ad.
5. More Ways to be Creative
Whether you’re a new business or looking to revamp your brand, billboards will always get the job done. A commonly used approach is traditional billboards. Once the marketing team creates the ad, it’s plastered on a canvas in your chosen location. It’s a great tactic, but the problem is that you can’t change it afterward.
While these haven’t gone out of style, digital billboards create a more interactive customer experience. That’s because these billboards allow for more creativity. For example, you can change your ad message depending on the time. Some digital billboards also use geofencing, which uses location-based functions in apps to let customers know your business is nearby. They might stop in for further insight if they were interested in the ad while driving or walking past.
Here are the Advantages of Using Billboards
Billboards are an excellent way to raise your business’s profile. They’re cost-effective and can make lasting impressions on potential customers. Furthermore, you can put them in various locations to increase your reach to different demographics. Consider using billboards today and reap the benefits that will surely make your business more successful.