Are you a people person? Do you feel trading stuff is running through your veins? Do you hate being stuck in a 9 to 5 office? Do you dream about homes in despair, craving a buyer or tenant to occupy them? Then, we have some shocking news for you! Deep down inside, you are a natural realtor waiting to become a success story.
Why should you fight this urge? Get a real estate license asap and follow in the footsteps of established local real estate agents! Did you know that if you pursue these small but foolproof steps, you might actually end up building your own real estate empire?
You can’t save the day with “must-read” literature on real estate!
Let’s get the obvious out in the open! Undoubtedly, during your formative years and journey to neighborhood stardom, you’ll encounter countless courses, articles, videos, and blogs trying to sell you the ultimate secrets of real estate. We don’t say they’re worth a diddly-squat, but you must know that most of them push an agenda. They’re designed to get money out of your pocket. But remember, theory can’t compete with practice effectively!
So, you might turn to professional realtors to get an exclusive behind-the-curtains look at how the cookie crumbles in real estate. Then again, you might find closed doors. Veteran agents won’t divulge their secrets accumulated throughout long years to some wet-behind-the-ears new kid on the block. So, you can conclude that the samaritan spirit no longer applies and the age of heroes perished.
All that’s left is learning the hard way.
Know thy neighborhood upside-down!
It’s the very first thing you can’t learn from books. Being a trendy realtor means so much more than selling and buying homes. You must become a bonafide representative or confidante, fighting for your community’s best interests.
Laying the grounds of your real estate agent’s brand
Be on top of your game regarding every little detail concerning your turf. What do we refer to precisely? Start researching the more general aspects, such as the local economy, the job market, and the cost of living in your city! Then, limit your scrutiny to your immediate area and collect data on business prospects, promising job vacancies, local vibes, and must-see places. People are fascinated to read this stuff.
First-hand experience is the most valuable, so don’t be afraid to get your hands “dirty” and conduct interviews with local business owners and the Regular Joe on the street.
Make the first steps to branding!
There are countless ways to tarnish your reputation as a real estate agent right from the beginning. Don’t try to sell your services just yet. Instead, establish your reputation as a community expert and someone concerned about its future. If you show that you care deeply, everyone will know your name in your community.
Besides, you’ve arrived at the first cornerstone in your career: branding. Note that few realtors, rookie or otherwise, will go the extra mile and do the actual legwork to inform themselves about their community’s needs.
Coming up with unique and informative content is elemental!
Now that you’ve gone back to basics, explored your neighborhood, and compiled precious information, you’re ready to create and publish original content. Don’t forget about your real estate agent bio; you’d better start blogging and vlogging.
Why is content so utterly important? Try walking in your potential client’s shoes! Before they decide to move to a different city, they’ll do their own research. Exposure to genuine, authentic, and out-of-the-box real estate premium content is crucial! Did we mention that first-class visual and written content can get you those precious leads?
Publishing listings exclusively is a brand killer.
No effort and failure to establish a friendly rapport with your potential clients are two of the rookie mistakes realtors make online. We know that listings are also paramount; after all, they bring you the big dough.
However, if the visitors browsing your profile see nothing but endless and monotonous home listings, they will quickly jump ship. And we’ve finally got there: online and offline presence.
How and where should you publish your content?
Online marketing goes a long way, for sure. The hunt for those creative ways to obtain leads got dire. Remember the original content we kept discussing in detail in this article? Now they come in center stage. Start publishing your content by creating a genuine real estate profile, for example, at @RealEstateAgent, which you can later link to other digital platforms.
Then, continue with Facebook, Instagram Ads, Google Adwords, TikTok, YouTube, etc. A word of advice: don’t use your personal account for business on social media! Instead, use your specific business profile. Mixing business with pleasure won’t get more leads from your friends.
Moreover, you might risk losing some acquaintances who aren’t particularly fascinated by listings, your real estate services, and pushy ads.
Offline marketing isn’t a subject of laughter!
Many agents simply overlook the importance of offline marketing. The big brother of all marketing strategies has been scorned and pushed into the background undeservedly.
Suppose you don’t see phantasy in or don’t have the budget to post giant billboards, appear in TV and radio commercials, and hand out flyers. You’d presuppose that sellers and buyers look for homes exclusively online. This mentality will result in you losing potential leads.
Though offline marketing presence comes at the price of a heftier budget, it grants more extensive exposure to your services. Besides, it boosts your brand awareness in the neighborhood!
Provide a real estate perk others don’t!
Establishing a name in the business implies that you stand apart from the crowd. Why would a potential client choose you over your business competition? Because they’ve read or seen your extremely involving material. And by working with you, they will benefit from catchy perks that they won’t find at any other agent.
For example, you deliver your housing expertise in more than one language. Or you can cater to the needs of specific real estate niches.
You’ve got to develop a unique feature; otherwise, you’ll be lost in the sea of thousands of faceless realtors. Managing your content and online and offline presence adds to a carefully crafted marketing strategy.
False: young and inexperienced realtors can’t make up for the handicap from a lack of field experience. True: by creating a public persona or the image of an always approachable, friendly, and client-oriented agent, they can compete with established agents. In addition, young agents will benefit from their familiarity with social media.
Our advice is to be casual about your appearance on various offline and online platforms. However, your content must never cease to be original, informative, and, most of all, accurate!