Setting up a business is a nerve-wracking idea for some people, whether they plan to build a small or large-scale business -building a business needs thorough preparation. One important thing that needs to be paid attention to is the right way to market the business. The right marketing strategy is needed to ensure that business development is optimal and can continue to generate profits.
The success of a business is very dependent on how successful its marketing is. In today’s world, it is safe to say that no matter how great the product or services your company has, if it is not accompanied by a good marketing strategy, it will be nothing. It won’t sell.
What Is Marketing?
Marketing is a promotional process that aims to introduce something to consumers. Without a marketing process, a business cannot reach its highest potential -which is the potential to sell products or services a business owned to consumers.
If you are the owner of a company, or about to be one -it is important to pay attention to the marketing strategy. Not only pay attention, but business owners should also re-evaluate their company strategy. Making sure whether it succeeded or not.
Why Marketing Is Very Important For A Business?
To raise “Brand Awareness” for the products or services
Brand awareness is a form of effort to raise potential customers to understand and know your product. The goal of marketing is to ensure that brand awareness can be achieved, thus the business can grow rapidly among the customers.
To attract attention, and raise brand awareness -businesses can implement advertising strategies in the form of creative slogans and logos, promos, bonuses for customers, and even giving out promotional merchandise.
When potential customers know your product through marketing, news about your product or service will spread through word of mouth marketing strategy. This will definitely make your marketing flow much easier, and cheaper.
Improve Company’s Reputation
Marketing activities can actually help a company’s reputation, to ensure it will have a big impact. From marketing activities, awareness arises about the existence of your business, from here it will be follow-up by an engagement.
When business reputation growth continues to increase, all activities including sales, communication between networks, and internal company activities will run very smoothly. This is because reputation makes the company seem elegant and authoritative.
Marketing activities can indeed have a positive impact on a company. For that, it needs serious handling so that your product or service can develop successfully.
Track Company Development Growth
Marketing can help by making business owners understand how far the development of their business so far is. When you establish a marketing strategy and have to pinpoint your goal, it will be easier to track the improvement. Tracking the marketing strategy effect, by measuring it with the cost used and profit earned, can help you to re-evaluate and decide whether your marketing strategy is right or not. And where your marketing is going next.
What Are The Examples Of Marketing Strategy?
Marketing will also need its own budget in order to be able to market its product. You have to adjust to the budget you have because it will definitely help you identify what kind of strategy you can implement.
Nowadays there are two types of marketing strategies that businesses can implement. Each one complements the other, thus it will be much more effective if the business does these two strategies instead of choosing one.
Printed material such as sending out a flyer, and giving out promotional items such as merchandise or souvenirs is an example of traditional marketing. Though its name is traditional, it does not mean that this is not effective anymore. Promotional items, for example, have unlimited promotional value. This is because every item given to consumers will be stored and used for a long time. And the more often they use these items, the easier it will be for your company image to stick in their minds.
Therefore, if you are looking for promotional items for business, look for items that can be used many times and have a very high use value. A reusable water bottle is an example of a high use value product. Don’t forget to design a custom labeled bottled water with your company logo on it as a way to market your business.
Social media promotion, SEO Optimization, and internet ads are examples of modern marketing. This can help your brand to reach many people, even people who are not in your market target scope
To achieve company goals which usually related to increasing sales and high profit, there are several things that business entity must pay attention to, which are:
- Maintain product quality to gain consumer trust
- Provide accurate service
- Use promotional techniques
Look carefully at how big companies do promotions either through the internet or other media. You can imitate or at least understand how their promotion works and try to implement it in your company.
Keep in mind that the greater the marketing activities carried out, the greater the chance of success will be achieved.