Consumer perception has changed in relation to products and experiences. Now, the priority has been reset and everyone should be aware of their shopping habits. The “new” customers are divided into four main groups , as per the paragraphs below .
The predictors have as a trait the focus on actions, they seek solutions, as well as simple and right services. Meanwhile, the new romantics focus on life improvement, create emotional bonds, and are interested in sustainability , values, bodily and emotional health.
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Future consumer trends
The first trait of the consumer profile of the future 2023 is the purchase by digital means . Although different from face-to-face commerce, the electronic market offers a personal service with several experiences to users, as it is practical, easily accessible and today one of the most used options.
A very important factor in this new era is to generate trust, as they are in search of the truth. So, with new forms of user security, with digital data protection, and with the most interested public, winning customers through security is essential.
How to approach this new customer?
Knowing the customer very well is the first step to understanding who the consumer of the future is. So, the digital age is one of truth and transparency. Therefore, for a true relationship it is necessary:
- Understand the customer profile;
- Provide personal assistance for each case;
- Meet the needs and keep the customer close;
- Present the brand, values and goals;
- Observe market trends ;
Conquering a customer is not an easy task and the company needs to invest in attractive promotions to retain this customer. In the same way, single service keeps a customer. The more intimate it is, the more possibility of approximation.
