Instagram and Snapchat have been the dominant social media channels for years when it comes to video. But, TikTok, a video-sharing platform with over 1 billion monthly active users, has caught up with them rapidly.
If you want to learn how to market on TikTok and reach your target audience, read on. Also, check out Alibaba.com reads for more tips and tricks on how to use TikTok to grow your business.
Table of Contents
Define your goal
Create an account
Pick audience
Post great content
Add TikTok effects to videos
Use trending hashtags
Research trending songs
Engage with followers
Leverage TikTok ads
Partner with influencers
Analyze results
Grow your business with TikTok marketing
Define your goal
Before you start creating content, you need to have a goal for your TikTok marketing strategy. Otherwise, you’ll just be creating content for the sake of creating content. Do you want to increase brand awareness? Drive traffic to your website? Generate leads? Increase sales? Once you’ve set the goal, you can start creating content to achieve it.
Create an account
Once you’ve defined your goals, you can create a TikTok account. You can do this by downloading the app and signing up with your phone number and email address. Alternatively, you can sign up using your Facebook or Instagram account.
Once you create your account, don’t start posting content just yet. Instead, optimize your profile. To optimize your profile, ensure you do the following:
- Fill in your username and display name.
- Fill out your bio.
- Add a profile picture that best describes your business.
- Add your website URL, email, and business category. If you don’t see these options, go to your account settings and switch your account to a business account.
Taking the time to optimize your profile will ensure people who come across your page know who you are and what your business is all about.
Pick audience
When it comes to marketing on TikTok, you need to identify your target audience. Consider who you want to reach with your content and what kinds of videos they would be interested in watching. Once you have a good understanding of your target audience, you can start creating videos that are tailored to them.
Post great content
If you want to be successful on TikTok, you need to post great content. But what exactly is great content? Great content is creative, funny, relatable, and engaging. To ensure your content is compelling, take a look at what other popular users in your niche are posting and see how you can improve upon it. Also, experiment with various types of content until you identify what resonates with your audience.
Add TikTok effects to videos
You can add TikTok effects to your videos to make them more fun and engaging. There are several ways to do this. You can use the built-in effects that come with the app or find and download effects from other creators. To add an effect, simply tap on the video in the editing interface and select the Effects tab. From there, you can browse through the available options and choose the ones you want to use.
Use trending hashtags
If you’re looking to get started with marketing on TikTok, one of the best things you can do is use trending hashtags. This will help ensure your content is seen by as many people as possible. Plus, it can also help you get a feel for the kind of content that is popular on the platform. To find trending hashtags, simply open up the app and look at the Trending page.
Research trending songs
You can’t just use any old song for your TikTok marketing campaign – you need to make sure you’re using a trending song that will appeal to your target audience. Researching what songs are popular right now will help ensure your video gets seen by the right people.
Engage with followers
To build a following on TikTok, you need to engage with your followers. You can interact with your followers and build relationships with them by doing the following:
- Replying to comments, questions, and complaints.
- Liking, commenting and sharing content from your followers and other followers.
- Posting engaging content frequently and staying active on the app.
The more you interact with your followers, the more likely they are to reciprocate by liking, commenting, and sharing your brand’s videos. However, be sure to leave thoughtful comments that show a genuine interest in your followers’ content rather than generic “great video” comments.
Leverage TikTok ads
Posting compelling content and engaging your followers can help you grow your audience organically. But if you want to reach an even wider audience, consider using TikTok Ads.
TikTok users aged between 18-24 account for the largest number of users on the app at nearly 41.7%, so if your target audience primarily consists of this demographic, TikTok ads are worth looking into.
Partner with influencers
Besides investing in TikTok ads, partnering with influencers is another excellent way to reach a wider audience. When partnering with influencers, look for influencers whose followers match your target market. You can reach out to potential influencers directly or work with an influencer marketing agency that can help you find the right people.
Analyze results
Doing all the above things can help your brand gain traction on TikTok. But if you want to improve your results, you’ll need to measure the results of your marketing efforts.
Check your TikTok analytics for information on your most popular videos, follower count, average watch time, and more.
By analyzing your results, you can adjust your marketing strategy accordingly and ensure you’re reaching your target audience.
Grow your business with TikTok marketing
TikTok isn’t a fad. It’s the fastest-growing social media platform and is likely here to stay. Therefore, you can’t afford to ignore the platform. Use these tips to market your business on TikTok and drive sales.