Are you planning to launch a new product on Amazon?
If so, you need to ensure your Amazon listing is set up for success.
This means including all the relevant information and ensuring that your product is easy to find.
A successful launch is key to generating sales and building your brand.
My name is Omar Deryan, CEO at OJDS. Our amazon listing service has helped sellers optimize over 9,000 listings in the past four years.
In this guide, I will discuss how to set up your Amazon listing for a successful launch.
I’ll also provide some helpful resources that you can use for further guidance.
Let’s get started!
How to Set Up Your Amazon Listing for a Successful Launch
Launching a new product on Amazon can be exciting, but it’s vital to ensure that your listing is set up correctly.
Here are some tips for setting up your listing for success:
Target the Right Keywords
As per Amazon statistics, Amazon has over 12 million listings.
So how do you get your listing to the top? By using highly relevant search keywords.
Keywords are essential for getting your product to show up in search results.
Use a professional Amazon keyword research tool to find the best keywords for your product.
Then, make sure to include these keywords in your product title, bullet points, description, and backend search terms.
If you’re not a copywriter, I highly recommend hiring an experienced product description writer.
The writer can ensure that the listing is professional, catches the reader’s attention, and persuades him to buy, all while including the relevant keywords in the right places for you.
The keywords shouldn’t be stuffed and affect readability, as that makes your listing look unprofessional and might affect your conversion rate.
Instead of going for very competitive keywords, try to target long-tail keywords with less competition.
This will improve your chances of ranking for those specific searches, and with time being able to compete organically with more competitive keywords.
Add High-Quality Images
High-quality images can make a huge difference in how your product is perceived by potential customers.
Make sure to include multiple images from different angles, as well as close-up shots of any important details.
Consider investing in professional product photography to make your listing stand out.
Don’t forget to include a lifestyle image that shows the product being used in a real-life setting.
Amazon has specific image requirements, too, so you need to comply with them when uploading your images.
Create a Marketing Strategy
Don’t just rely on Amazon’s algorithms to drive sales.
Develop a marketing plan that will help promote your product, including social media campaigns, email marketing, and influencer collaborations.
You may also want to consider running a giveaway or special promotion for the launch of your product.
This can create buzz and generate excitement about your new offer.
To get some ideas for your marketing plan, consider what your competitors are doing and think about how you can stand out from them.
Pro tip: do a product launch outside of Amazon using an e-commerce platform of your choice.
Set Up PPC Campaigns
Pay-per-click (PPC) campaigns can be an effective way to drive traffic to your listing and boost sales, especially during the initial launch phase.
Amazon offers sponsored ads that allow you to bid on keywords and have your product appear in search results and product pages.
Make sure to set a budget for your PPC campaigns and track the performance of each campaign.
This will help you to see which keywords are worth continuing to bid on.
You may also opt for PPC automation software to run successful PPC campaigns.
The benefits of PPC campaigns can include improved visibility, increased traffic, and higher conversion rates.
Testing out different visuals, such as images and graphics, can help you optimize your listing.
Try using a different main image or changing the colors of your graphics to see if it impacts performance.
Keep track of the results and stick with what performs best.
Other than A/B testing visuals, you can also test prices.
This means offering different variations of your product at slightly different prices and seeing which one yields the most sales.
Keep track of your Amazon sales data when monitoring and comparing performance.
Take Advantage of the Amazon Influencer Program
To make the most out of social media platforms when launching on Amazon, consider the Amazon Influencer program.
Amazon’s Influencer Program allows popular social media influencers to promote products on their channels.
They then earn a commission for any sales generated through their unique URL.
Research influencers in your niche and reach out to see if they would be interested in promoting your product
This can be a great way to tap into their audience and drive traffic to your listing.
Image Source: Amazon.com
Customer reviews provide social proof for potential buyers, increasing their trust in the product and the likelihood of making a purchase.
One way to encourage reviews is to offer a discount or free product in exchange for a review.
However, make sure not to offer any incentives for positive reviews only.
Focus on providing exceptional customer service and addressing any negative reviews promptly.
Responding to reviews shows that you value your customers’ feedback and are committed to improving their experience with your product.
The Amazon Vine Program is another way to get reviews.
It allows trusted reviewers to receive and review products in exchange for their honest feedback.
It can be challenging to get into the program, but reaching out to Vine Voices and sending them your product may increase your chances of being selected.
Mistakes to Avoid During an Amazon Product Launch
Avoid making these mistakes when launching
Not Registering With Amazon Brand Registry
Make sure not to skip the Amazon Brand Registry process, as it helps protect your brand and intellectual property.
Also, be careful with any inflated or misleading claims about your product.
This could result in penalties from Amazon and lead to negative reviews and loss of sales.
Launching Too Many Products at Once
Avoid launching too many products at once.
This can spread out your marketing efforts and make it more challenging to focus on promoting each product effectively.
It’s better to launch one product and fully devote your resources to its success before launching another.
Not Advertising on Amazon
Utilizing Amazon advertising can greatly benefit your product’s visibility and sales.
Neglecting to advertise on Amazon means missing out on a valuable opportunity to drive traffic to your listing and increase conversions.
Not Optimizing Your Listing
Take the time to thoroughly optimize your listing with high-quality images, relevant keywords, and enticing product descriptions.
Amazon listing optimization can boost your search ranking and ultimately result in more sales
If you cannot optimize your product page, hire a professional Amazon listing optimization service for the best results.
The Bottom Line
I hope these tips have given you some insight into how to set up your Amazon listing for a successful launch.
By taking advantage of PPC campaigns, A/B testing, the Influencer Program, and customer reviews, as well as avoiding common mistakes, you will be well on your way to achieving success on Amazon.
Don’t forget to continually track your performance and make adjustments to optimize your listing and improve sales.