Did you know that there are over 3.5 billion social media users around the globe? For any business, this number is useful as it denotes a huge potential market. As social media users are increasing, travel businesses should also leverage the power of social media sites.
Many travel companies are trying to fit into the business culture of social media. Video marketing has already proved beneficial for all kinds of businesses. Thus, there’s no better medium to adopt a video marketing strategy than social media. Visit Double Jump Media if you want a video created for your business.
Read on to know how to promote your travel business with social media video content.
Choosing the Right Social Media Platforms for Your Travel Business Can Boost its Online Presence
Not all social media sites play the same role in boosting your travel business. Some social media sites can provide better results as compared to others. Choosing a social media site also depends on whether you run a one-person operation or a large travel business.
Among all the social media sites, Facebook and Instagram sit right at the top. Regardless of your travel business type, you should be on Facebook and Instagram. People love to see majestic destinations, wildlife, and new people on these sites/apps.
You can also create a YouTube account to promote and share videos of your travel business.
It may happen that you don’t want to attract customers for your travel business because you already have them. Instead, you need to connect with professionals and other travel businesses. For doing so, LinkedIn is the right choice. LinkedIn can help you uplift your B2B channel and connect with other businesses.
A lot goes into choosing the perfect social media platform for your travel business. You have to compete with other travel businesses on every social media platform. Thus, choose a social media site that fits your video marketing needs.
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Travel Videos That Focus on the Target Audience Can Drive More Engagement
Travel videos can bring in new customers in no time. For doing so, your travel videos should be relatable to the target audience.
This is why video marketing professionals believe in a prior analysis of the target audience for making videos. You may not be able to make relatable videos if you ignore the preferences of your target audience. You may also end up exhausting your video budget in the wrong areas by ignoring the preferences of your target audience.
Hence, you should create an ideal viewer persona before making videos for your travel business. For example, you can collect information regarding the age, hobbies, interests, and gender of your target audience.
Video content can help you unlock new markets for your travel business without even leaving your office. However, it is possible only if you provide the audience with what they need. If your target audience is interested in seeing tourist destinations near the sea, provide them with that. You need to understand that different types of people use social media differently.
A lot depends on the age group of your target audience. For example, certain Gen Yers may prefer travel videos revolving around spiritual trips and pilgrimage attractions. However, Gen Zers might prefer travel videos with breathtaking landscapes or adventurous activities. They might also love the use of animation effects and transitions in a video. You can use a free editing software to insert such kinds of animation effects popular among Gen Zers.
Travel Videos Can Help You Track the Growth of Your Business on Social Media
There are many benefits of creating a business account on social media platforms. One specific benefit is the ability to see rich insights to track the performance of your posts.
Videos are the best type of content when it comes to enhancing the growth of your business. In addition, you can compare the likes, comments, and shares on your social media videos to track the performance of your videos, and by extension, of your travel business. This can help you focus on and create video content that drives conversions and increases shares.
Consider the example of Instagram insights available for business/creator accounts. Instagram provides deep insights into the performance of a video. It shows:
- The number of times the travel video has been played by Instagram users.
- The number of unique Instagrammers that have viewed your travel video.
- The number of Insta users that have followed your account after viewing a travel video.
Videos Show Off Your Travel Business’s Personality
Every brand has a persona in the eyes of the customers. By sharing videos on social media, you can create a persona for your travel business. You can share brand story videos or customer testimonial videos to connect with the audience. The social media landscape is crowded; it is necessary to create a buzz about your travel business.
With the help of travel videos, you can establish a unique tone for your brand. By doing so, people will trust you easily compared to other travel businesses on social media. Does your travel business have some company values? If yes, then share those with the viewers on social media as well.
Entertaining and Educational Videos are Loved by Travel Buffs
Travel videos are ideally entertaining and educational at the same time. As much as travel buffs want to see new landscapes, they also want to know how to reach these places.
Information regarding transportation, dining, and many other aspects of travel can get your video trending. Travel buffs depend on such kinds of videos more than any other type of content to collect information.
Besides making your travel video entertaining, you can also add these details about a destination:
- What is the best way of reaching the destination showcased in the video?
- What are the local cuisines to try in any tourist destination?
- What are the best activities to do in any tourist destination?
- What items to pack before leaving for a particular tourist destination?
You can also enlighten and evoke people with your travel videos. For example, you can highlight the problems of any city/country and discuss that with your followers.
By doing so, viewers will not only know the hardships of a certain group of people but also build an emotional connection with your brand. Essentially, the main motive of your travel video should be to tell a unique story to the viewers.
In a Nutshell
It is not necessary that only settled travel businesses can use social media successfully. A local business can benefit from social media by following the right strategy. Videos can definitely help you create a buzz about your travel business on social media sites. So, start creating memorable travel videos for social media in 2022!
