As a business or startup owner, you probably listen to brand communities. A brand community is a large group of customers who are involved in a brand process. Having brand communities means having customers who consistently engage with your brand even without buying and beyond your products. This is a feature of every successful brand community, which is also the reason for strong success in many businesses. So, you can build a strong brand community with several steps, like captivating reasons for members to join, sharing your community with others, etc. In this article, let’s explore several best brand communities and learn from them.
One of the most famous and fastest progressing fitness brands in the world is Gymshark. This is a fast-growing brand that builds a strong and big community around its brand. The critical success of this brand community is that they always dive new or returning customers into their community with a Gymshark central blog. That blog includes a lot of helpful articles, tutorials, exercises, and fitness information that help community members have a lot of sources before buying their products or services. So, this is a great way to engage and have real-time conversations with customers.
The next best brand community is indeed Starbucks. Yeah, when you enter a Starbucks cafe, you will not see any employees; you will see a partner. This simple and small detail helps build a good brand community. And Starbucks continued this outside of cafes, too. In these ways, Starbucks boosts community members’ interaction and also customer engagement. Another necessary process is the volunteer matching service created by Starbucks to help community members and partners engage with each other, take meeting notes, share experiences and also help each other. So, this is a really great brand community example from which you can learn valuable tips for building your own community.
The Walt Disney Company
And finally, Walt Disney Company. Everyone that thinks about famous brands remembers Walt Disney first and House of Mouse. Disney is a company that was founded over one hundred years ago and has done everything to build a brand community. So, this is not just a media company; this is a brand with a story and a strong community. Walt Disney’s brand community is an excellent example of creating emotional and long-term relationships with customers, whether they are across the world, on a public holiday, or ordinary day. So, Disney can be a fantastic example for you if you are already thinking about building your own brand community.
In closing, building a strong brand community is not as difficult as you think. Now you know about several famous brand communities and also know that their factor of success is understanding a customer’s needs and cares. With these, you can build a great brand community around your customers and have a good brand experience. So, this is a really great way to engage with your customers and have a successful brand. Good luck if you start thinking about building a community around your business.