1 – No one knows your business better than you
You are the first to have had the idea of your business, to have spent hours creating your business model, your business plan. To have studied all the hypotheses, tested, analyzed, launched, seen your activity grow. So, you know your business.
Never let someone outside the company make decisions for you or influence you. Trust yourself. Take advice, hear other opinions, but decide based on what you think is best for your business and for you. (Advice only binds the person who gives it)
2 – Identify a large enough market
Push your market research before starting to properly determine your growth potential and identify the size of your market. Find your blue ocean! Refine to fully understand all the possibilities: local, national and international. If your target is too small, you risk saturating quickly. The hottest and growing market is CBD for sure. We see that Canada stepped into the industry a few years ago and Canadian companies are dominating right now. Only in Canada can you get the strongest Sativa strain and the company will deliver the product to your door in just a few hours. The competition is big and the market cap is growing every month. That’s why you should identify large enough and hottest markets to get better career growth.
3 – Focus on the customer experience
Is the customer still king? More than ever in the digital age where each customer can leave an opinion or a note on Google, Facebook, tripadvisor, etc. He will not fail to complain and let him know if something is wrong!
Focusing on what your customers think, experience and feel is therefore fundamental to having positive opinions, encouraging testimonials and recommendations . Future customers are, you can imagine, very sensitive to all this.
We know today that the impulsive behavior of the act of purchase is triggered by a reaction of our limbic brain where our emotions are located.
