The entertainment industry has grown rapidly in recent years due to the rampant use of the internet across the world. Both creators and consumers have benefited from it. Content creators are no longer limited to producing content in traditional settings. They are working independently to showcase their creativity through the web, and OTT platforms have fuelled this trend. Viewers have also been exposed to a vast pool of quality content through these platforms.
All this brings us to a place where consumers are switching from regular broadcast television channels to OTT platforms. Tata Play, one of the top DTH service providers in India, has bolstered its position as a content distribution network for OTT and Broadband content to provide wholesome entertainment to its subscribers. With its rebranding from Tata Sky to Tata Play, the company will make the OTT services that it has been providing for the past 2 years a significant part of their brand identity.
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Tata Play: New Strategy for New Consumer Demands
The digital arena is changing with each passing day, and users are looking for compact and practical solutions. Content is all over the internet for us to access, however the challenge is that it is scattered. Tata Play’s new strategy aims to make content easily discoverable for users where everything is stacked up in one place, ready to be watched.
Tata Play Binge Combo hosts 12 premium OTT platforms plus Amazon Prime Video through a single user interface. All of which can be watched with a single subscription. That’s the kind of flexibility and ease of use we all are looking for. With the inclusion of the OTT giant, Netflix, Tata Play users will have everything under one roof.
Additionally, the fusion of DTH offers and OTT subscriptions, which were already there, will be an added advantage. Through this innovative bundled offering, users will enjoy the best of the broadcast channels along with content from the OTT apps.
Tata Play: The Next-level Features for New-age Consumers
The new, next-level features brought in by Tata Play add to the convenience of users. These are the features that foster a unique and immersive experience for entertainment lovers:
- Voice Search Remote: This is a Google Assistant-enabled feature using which users can search for their favourite shows just with their voice.
- HD Viewing Experience: High-definition picture quality, so that every visual detail is as clear and vivid as possible.
- Multi-screen Facility: Different members of the same family can enjoy their individual choice of content across devices simultaneously.
- Chromecast Built-in: The feature lets you stream content from your phone to your TV so that you get a superior video experience and high-quality sound.
Get Your Tata Play Now
With its rebranding, Tata Play has ventured into new terrains of the content distribution network. Get a new DTH connection with Tata Play’s new binge set top box so that you don’t miss out on the opportunity to enjoy the best of content. Order online or just give a missed call to get a new connection.
Video to embed: Tata Play | Tata Sky is now Tata Play | Feat. Saif & Kareena