Get your music on Spotify playlist and earn royalties every time a user streams your song. Spotify is popular among music lovers, who look to find new artists. Pitch your unreleased music uploaded from your music distributor’s platform to Spotify. Pitch minimum a week before the release date. The curators at Spotify sieve through thousands of playlist submissions daily. Therefore pitch early to increase your odds of getting heard.
As an unsigned artist without record label support, you cannot directly distribute your music on digital music stores and streaming services. To put your music on iTunes, a popular online music store, you will need to go through MusicDigi. Distributing through this platform is simple.
Sign up, upload music and album cover; fill in Metadata & release date….the distribution process is taken care of. You keep the sales revenue from the different digital music stores as well as keep track of your sales & streaming performance in real-time from a single dashboard. You get all these conveniences with a yearly subscription fee of $39.99 and a chance to sell your music on Amazon, iTunes, Apple Music, Google Play, and more.
Get your music on TikTok because everyone here is a creator and an audience. Get people to listen to your song clips and use hashtags. The 15-second snippet you choose to be effective or have a going-viral potential.
Plan your album release strategy
- First find out your fan base, their location, age, and online handouts. If you target people interested in your genre then you will reap the benefits of your marketing efforts. Use the analytic tool available on the music distributor’s platform. Understand your audience, interests, search terms, and demographics.
- Marketing your music does not just involve current fans but even potential new ones down the road. Distributing your album across 100s of a platform with the hope that music fans will find it is not the right approach. Effective marketing of your music occurs when you engage people via your website, email campaigns, blogs, or playlist.
- Social media is a tool to create a buzz about your upcoming release or influence fans to show up at your club performance. You can drive followers from social media to your website and engage them. You will need to create some purposeful social media content like non-music content, themed posts, or a lyrics video to keep fans returning for more.
- Get a clip of your song or a melody out there some days before the final release date to build momentum. Pitch your album to press and gain some coverage. Any mention of your album from external sources is useful promotion. You can start a momentum with a couple of influencers that turn into your music advocates, making your album or streaming sales go high.
Marketing may seem exhausting to an independent artist but it is crucial to building momentum among your target fans that support you. To sell music online efficiently dip your toes in the music marketplace trying a few of the above strategies. By trying, you will lose nothing!