Each year, new trends come to improve the communication strategy on the internet. Just look at Generation Z, which no longer does without the TikTok social network. Companies have understood this and use this channel to promote their products. Let’s take a closer look at the 4 marketing strategies already in place and follow their evolution.
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2. Corporate social responsibility
Today, the hardest thing is to stand out from competitors on the net. When you know that 3 websites are created every second in the world, it is important to stand out from the crowd to be visible. Corporate social responsibility (CSR) is in vogue, because it allows you to develop your business by reaching a broad target that is compatible with your own environmental and human values.
Those under 30, for example, are the most sensitive to movements that denounce social inequalities and fight for minorities, such as “ Me too .” or the “ Woke ” culture .
3. Influencer Marketing
Influencer marketers believe that this type of trend dramatically increases ROI (return on investment). Influencers are everywhere, they accompany us in our daily lives, especially on social networks. These opinion leaders dramatically elevate a company’s brand image .
Investing in influence marketing means having the guarantee of rapid, effective visibility with significant lead conversion.
4. Short videos and audios (podcasts)
To generate results, companies are increasingly broadcasting short videos highlighting their brand. Everything must be said in a few seconds, the image and sound must be powerful and make the prospect want to interact with the brand. This strategy is adopted today by 89% of marketers worldwide. They saw in 2021 its effectiveness , especially on Snapchat, Instagram and TikTok.
In the same way, audio content or podcasts have gained importance in the digital communication of companies. Social networks, such as Facebook, LinkedIn and Twitter, have developed audio content to increase their notoriety and interact with their listeners. According to marketers, the return on investment should be felt in the months and years to come.